Strategic Management and Business Policy 14th (Ebook, PDF)

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A class-tested approach to Strategy for Strategic Management and Business Policy courses

 

Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.

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