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A pro isn¿t just a person who can do it well. It¿s a person who can do it well every time, on demand and on deadline; which is why the key to being a professional creative is having a great creative process. Whether it¿s writing a book, animating a shot, designing a game level or composing a soundtrack¿ultimately, we¿re all facing similar challenges. Since we share challenges, we can also share solutions. This book is a practical guide, featuring a universal creative process that can streamline any serious creative work, on any scale.